GDPR snake oil sellers now include shredder companies that claim they are GDPR compliant. However, they must live up to DIN classification based on the size of the leftover strips. 

Apple CEO Tim Cook has pulled data brokers into the privacy discussion, calling on the Federal Trade Commission to set up a “data broker clearinghouse.” This would empower consumers to monitor the data held on them and have it deleted on demand. 

The Trump 2020 election campaign sent a fund-raising email on Friday, asking supporters for $20 to send fake bricks to Rep. Nancy Pelosi and Sen. Chuck Schumer. The bricks are designed to highlight the Democrats’ refusal to fund a border wall. 

Email is the only guaranteed delivery option for brands trying to reach audiences. Here is how Hiut Denim and Substack used email newsletters to build their businesses.    

Email marketers lose money through incompetent strategies and incorrect resource allocation. Here is how to stop losing on your email marketing budget. 

Recent studies show that UK consumers who install mobile apps are likely to have their information shared with third-party tracking companies. This is the source of legal uncertainties about user consent. 

Apple CEO Tim Cook is calling on the U.S. Congress to pass comprehensive privacy legislation. In an essay in Time, he lays out the four principles that should guide such a bill. 

Marketers sometimes want to send emails only to people in certain geographic locations. Here’s a guide on how to automatically segment your list by locale in Mailchimp. 

Microsoft Outlook’s updated mobile app has been deemed safe to use by the U.S. government, including the Department of Defense. European Parliament members had earlier been told to uninstall the app because of privacy concerns. 

Should B2B content be gated? It’s one way of understanding what content means to your audience: The opt-in and email are essential.