Ted Baker, the UK fashion brand, has partnered with Kickdynamic to send automated personalized emails to customers. The firm is reducing its manual build processes. 

Many salespeople and SMB owners dislike cold calling. Here are seven tips on how to prospect by email.  

Nieman Lab has posted a set of email newsletter templates and advice on how to use them. They are designed to help publishers “build a beautiful (monetized, useful, tested, efficient) newsletter.” 

Large datasets and make email personalization a challenge. Roger Barnette, CEO of MessageGears, offers some best practices for data-centric retailers. 

Marriott International will relaunch its loyalty program under a new name—Marriot Bonvoy—in an effort to undo the damage from a massive cyber breach. It will replace Marriott Rewards, effective Feb. 13. 

Apple is marketing the iPhone XR with customized emails to owners of older model. One, to iPhone 6 Plus users, offers a $200 trade-in offer.  

Customers expect brands to know who they are, but not necessarily to make personalized offers, studies show. And European consumers have lower expectations for all kinds of personalization. David Raab has collected statistics from a welter of surveys on the subject. 

Salesforce.com is negotiating to purchase ClickSoftware, a U.S.-Israeli firm, for roughly $1.5 billion. ClickSoftware was acquired by Francico Partners for $438 million in 2015. 

It’s time to make some New Year’s resolutions for email marketing in 2019. Among them: Focus on the basics, re-evaluate your KPIs and focus on long-term relationships instead of short-term open rates. 

Gmail doesn’t work on the iPad Pro tablet, a user says. When dragging the Gmail icon from the dock, it takes over the whole screen and doesn’t allow split-screen views, he adds.