Companies spend more on Martech than staff sales, a budget an average of 29% for martech and 24% for staff. 

A researcher alleges that the Bluehost web-hosting platform contains “one-click client-side vulnerabilities.” The site lacks appropriate filters for determining which sites should be allowed to access what data, Paulos Yibelo charges. 

Marriott has been hit with suits by 176 plaintiffs from all 50 states over its recently revealed data breach. The suits are on file with a Maryland federal court. 

Churn rates are the most widely used metric for evaluating the success of subscription-based businesses. Here’s how they are calculated, and how they can be improved. 

Air Force veteran Brian Kolfage, the man behind the GoFundMe campaign to finance a border wall, has collected 3.5 million email addresses. He appears to be positioned to use the email list for conservative fundraising. 

Wix.com Ltd. has launched a product to help small businesses interact with customers. The new tool, Ascend, facilitates cross-channel marketing management, the firm says. 

A security researcher has created a tool that allows phishing artists to bypass many two-factor authentication schemes. It was published on GitHub, along with a guide on how to use it. 

There are four stages in the average subscriber relationship. Companies should study them to evaluate the long-term success of their campaigns, and use email to reach out to these customers. 

Marriotf's total financial hit could reach $8.8 billion stemming from its recent data breach, not the $3.5 billion initially estimated by analysts. But it’s unlikely, an observer writes. 

The American Bar Association says that scammers are sending email requests for dues payments. The group warned members in a Wednesday tweet.