Ecommerce growth depends on having email subscribers. Here are ways to build a robust subscriber list, starting with offering value in return for signing up. 

Account-based marketing (ABM) is nothing new. But there is a battle emerging between ABM tool providers and marketing automation platforms. 

Modlishka, a new penetration testing tool, can easily automate phishing attacks. It can also get into accounts protected by two-factor authentication. 

Privacy is a bipartisan issue — the major bills have been supported by both parties. Brookings examines whether that pattern will hold in the 2019 Congress.  

One big challenge facing brands is how to get unknown web site visitors to subscribe to their email communications. Here are six ways to boost conversions among unknown audiences. 

Cyber threats are becoming harder to detect. But cybersecurity technology is evolving too. Here’s a look at new ways of hacking — and how to fight them. 

Emails bounce for many reasons — there are hard bounces and soft bounces. Marketers should dig down into their bounce reports to maintain a good delivery rate. 

Hyper-local email marketing can help franchise restaurants drive awareness and business. It starts with building a local list. Dapper Doughnut does this with its email newsletter.   

Words are important when using email to distribute videos. To start with, treat your subject line like a movie studio treats its movie titles. 

Personalized emails are not enough to connect subscribers with your brand. Emails must also have an easy-to-use interface.