The Republican Party is still relying on Donald Trump's name to raise money as it works its email donor list and engages with supporters in other channels. Trump is also featured in many Democratic fundraising pitches.
Dixa, a customer engagement platform based in Europe, has raised $105 million in Series C Funding. The round was led by General Atlantic.
Vacation cabin provider Getaway used its customer engagement platform to create tailored emails that boosted its metrics across the board. It did this with the help of Braze. Here is a case study of how it was achieved.
Email marketing is alive and well. Here is a roundup of statistics and comments that prove the medium is far from dead.
Microsoft has expanded the protections in Defender for Office 365 to Microsoft Teams. The goal is to protect users from malicious phishing attacks.
Americans are widely in favor of direct-to-consumer shipping of spirits. A study by the Distilled Spirits Council of the United States found that 80% of consumers believe distillers should be able to ship to legal-age people in any state.
Logos help consumers evaluate how they react to commercial messages. BIMI makes it easier by presenting brand logos with authenticated emails.
Sendlane, a multichannel automation platform started in 2018, has raised $20 million in Series A funding. This brings the company’s total financing to $23 million.
B2B newsletters may draw less engagement than B2C. But they work. Here’s a guide to how B2B e-letters can nurture an audience and build brand awareness. .
AI can help email marketers by helping them bypass tasks that take up time and keep teams from focusing on more important goals. Here is a guide for improving your lead qualification and email marketing processes with AI.