Cybersecurity firm Stroz Friedberg has developed a new tool that allows companies to detect leaks, theft or sabotage among employees by reading their email. There are already tools on the market that can detect keywords in emails such as "embezzle" or "I hate this job," but the new tool goes beyond this. The tool analyzes employee frustration by looking at syntactic and grammatical clues, workers' anger, and financial or personal stress to identify if an employee might be motivated to steal from its company.
Hillary Clinton wasn't the only one using a private email account for a government job. New court filings in the Chris Christe Bridgegate case have revealed that Christe used a personal email account to communicate with staffers during the time of his scandal. Christe has insisted that he never did government work on his personal account, but new revelations suggest that he sent at least one work email from this account during the timeframe in question.
The Media Rating Council (MRC) has accredited White Ops for Sophisticated Invalid Traffic (SIVT) Detection function, for its ability to identify invalid website impressions. This is the first company to receive this designation. MRC gave out the accreditation for the company's ability to protect legitimate business websites as fraudsters get more sophisticated and are able to circumvent detection.
TestingMom.com recently went through an ESP migration. The site, which gives parents the tools to help their kids pass standardized testing, migrated to SendGrid after feeling that their old ESP wasn't cutting it. With the new service, the company has begun segmenting their emails and sending targeted messages. For instance, the brand now segments by geographic location, test prep interests and membership status.
Almost 40 percent of online retailers send thank you emails to new subscribers, according to new research from Campaigner. The report revealed that half of these retailers businesses see a 21 percent or more engagement rate on these emails. The research also found that 87 percent of marketers include images in their welcome emails, and 26 percent include videos.
U.S. attorney general Loretta Lynch held an unscheduled meeting with former President Bill Clinton at an airport this week, which could raise political issues for the two. Clinton was waiting for a flight and boarded Lynch's government aircraft after she landed in Phoenix. The two claim that the conversation was social, however, concerns were raised due to the fact that Hillary Clinton is currently being investigated by the FBI for her use of a private email server.
Hillary Clinton's aide Huma Abedin gave a deposition in the email case this week and revealed that Clinton and her team were frustrated with Clinton's private email system. They were concerned that the use of a private email system was slowing communications and interfering with diplomatic work.
Presumptive Republican presidential candidate Donald Trump is targeting foreign politicians in his fundraising campaign, a bizarre audience since this group is not allowed to donate or vote. British politician Sir Roger Gale was surprised to get these emails in his inbox, and has said that he has deleted the messages. In response to the email, watchdog groups in Washington have filed two separate complaints with the Federal Election Commission.
Thirty-nine percent of marketers send thank you messages as the first email after someone signs up for their list, according to a new report from Campaigner. The research also revealed that 21 percent of recipients interacted with these thank you messages. Sixty-two percent of these thank you emails go out within the first 24 hours of signing up to the list.
Email is the channel that gets the most personalization. According to a new report from Evergage and Researchscape, 67 percent of marketers reported that they personalize email, followed by 56 percent who said that they personalize their websites. Only 19 percent of marketers said that they are personalizing web apps.