B2B marketers can’t afford to only meet the needs of customers—they have to anticipate them in advance. Email plays a critical role in the changing B2B content landscape. 

Has your email marketing fallen into the summer doldrums? Here is some advice from Ryan Phelan on how to get your planning back on track. 

Companies are not set up to sell secure software because they are not incentivized to do so. That’s one of the premises of an analysis in Harvard Business Review. It also says consumers are in no position to demand secure software even as privacy laws get tougher. 

Studies show that email response is dependent on subscriber trust. Powerinbox CEO Jeff Kupietzky explains what that means to marketers and how to leverage it. 

Mailbox providers are using AI not only to detect spam but to improve the user experience. Return Path’s Brianna Connelly explains how AI is changing email marketing.  

Adobe has made new customer experience tools—Query Service and Data Science Workspaces—generally available. They should help data scientists feel comfortable working with data on Adobe’s Customer Experience Platform.

Websites are realizing less revenue due to the GDPR, according to a paper from three academics. The paper, reported on in MIT Technology Review, compares numbers from before and after GDPR. 

Email marketing is essential for small businesses. But it is easy to go off the track. Here are three deadline mistakes to avoid. 

Resent emails should never been sent to people who converted the first time around. But it depends on how you define conversion, and the nature of your call to action. Here are three things to consider before hitting the resent button. 

It’s not enough to send emails: There has to be a strategy to back them up. Here is advice on how to create an email marketing strategy and tie it in with sales and support.