Marketing Land
Email remains important even during the dog days of summer. But patterns change Twilio SendGrid’s Len Shneyder offers tips on how to adapt to the season.
TechCrunch
Ethyca, a New York City startup that offers a GDPR compliance tool, has raised $4.2 million in funding. The investment round was led by IA Ventures and Founder Collective.
Digital Commerce 360
Lenovo Group Ltd. had a challenging email process — it took up to 12 hours to develop emails for eight different customer segments. Then it implemented a new tool and halved the time it takes to create campaigns.
Business2Community.com
Email is a powerful tool for driving people to attend events. Here’s a guide on how to incorporate email into your event marketing.
Econsultancy
Brands often let inactive customers go for a variety of reasons. Given the cost of acquiring new purchasers, it pays to try to re-win the lapsed ones. But this takes humor, tangible incentives and personalized content. Here are six elements that go into an effective win-back effort.
Forbes
Sky customers have received emails from Sky urging them to reset their passwords because of an incident that had occurred the week before. Sky disclosed that it was informed by its provider "that a number of accounts have been accessed without permission.”
VentureBeat
Several startups have emerged to capitalize on the growing need for privacy tools in the wake of GDPR. Here are five that have raised sizable sums for their data protection and compliance products.
Business2Community.com
Email open rates vary by industry and device. But here’s a general guide on how to improve them and a chart showing average rates for each sector.
My Total Retail
Email engagement rates improve when brands emphasize urgency and scarcity. In addition, triggered emails based on product status drive retention and continuing purchases. Here is a primer on how.
Business2Community.com
Consumers want personalization. But most marketers are not integrating the data they need to get to the expected level. Also, many are over-simplifying the process and are content with simply putting the recipient’s name in the subject line.