• Midsummer Marketing: How To Get The Most From Your Email
    Email remains important even during the dog days of summer. But patterns change Twilio SendGrid’s Len Shneyder offers tips on how to adapt to the season.  
  • Ethyca Raises $4.2 Million In Investment Round
    Ethyca, a New York City startup that offers a GDPR compliance tool, has raised $4.2 million in funding. The investment round was led by IA Ventures and Founder Collective.
  • Lenovo Cuts Email Development Time In Half
    Lenovo Group Ltd. had a challenging email process — it took up to 12 hours to develop emails for eight different customer segments. Then it implemented a new tool and halved the time it takes to create campaigns. 
  • How To Use Email For Marketing Events
    Email is a powerful tool for driving people to attend events. Here’s a guide on how to incorporate email into your event marketing. 
  • Six Creative Elements Of A Win-Back Campaign
    Brands often let inactive customers go for a variety of reasons. Given the cost of acquiring new purchasers, it pays to try to re-win the lapsed ones. But this takes humor, tangible incentives and personalized content. Here are six elements that go into an effective win-back effort.
  • Sky Email Tells Customers To Reset Their Passwords
    Sky customers have received emails from Sky urging them to reset their passwords because of an incident that had occurred the week before. Sky disclosed that it was informed by its provider "that a number of accounts have been accessed without permission.” 
  • Five Privacy Startups Helping Firms With GDPR
    Several startups have emerged to capitalize on the growing need for privacy tools in the wake of GDPR. Here are five that have raised sizable sums for their data protection and compliance products.  
  • How To Improve Email Open Rates
    Email open rates vary by industry and device. But here’s a general guide on how to improve them and a chart showing average rates for each sector. 
  • Scarcity And Urgency Can Improve Email Marketing Performance
    Email engagement rates improve when brands emphasize urgency and scarcity. In addition, triggered emails based on product status drive retention and continuing purchases. Here is a primer on how. 
  • What's Wrong With Email Personalization?
    Consumers want personalization. But most marketers are not integrating the data they need to get to the expected level. Also, many are over-simplifying the process and are content with simply putting the recipient’s name in the subject line. 
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