Fashion retailer Oasis has realized a 175% revenue increase from emails featuring an embedded video. The brand has also generated a 20% in customer engagement. 

Email marketers must contend with a range of privacy regulations. In addition to older laws like CAN-SPAM and CASL (Canada’s anti-spam rule), they face GDPR and CCPA. Here is an overview of the changes in consumer privacy regulations. 

Facebook and Instagram service has been restored after interruptions, Facebook says. On Thursday, 21,000 people reported Instagram outages to downdetector. 

Latane Conant, CMO of 6sense, is on a mission to change B2B marketing. Conant offers her views in a Q&A. 

Conventional wisdom says that B2B emails should arrive during work hours. That's wrong. Emails that hit during off hours are more likely to be opened, read and responded to. Here are some tips on how to reach out to B2B prospects during the holiday season. 

Email is a cost-effective method of marketing mobile apps. It also produces a high ROI. Here is a primer on how to offer apps via email — with examples of emails that work. 

Marketers must walk a fine line when deciding email frequency. Benchmarks being offered on various websites are nonsense, says Sam Rexford, head of content at Chillreptile.

Microsoft says it is turning Outlook.com and Outlook for the Web mail into Progressive Web Apps. Outlook users can install the app into Windows, macOS, Chrome OS, and other platforms that natively support PWAs.  

Email addresses are among the data points exposed when Facebook and Twitter used their accounts to log in to Giant Square, Photoy and other third-party apps. Facebook says it has identified two bad actors: One Audience and Mobiburn. 

Dark mode is a growing email trend. That means not all emails will be light and bright this holiday season — some are going to the dark side in Star Wars fashion. Here is an analysis of the phenomenon.