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    Salesforce Essentials is a pared-down version of the Salesforce CRM platform. Here is a review of the product, including both pros and cons. 
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    Small businesses need a motivating sequence in their email marketing campaigns. Here are the steps they need to take to achieve this tried-and-true goal.
  • How B2B Marketing Will Change In 2021
    B2B is changing as brands focus on digital and increase their use of AI. Mohammad Tareeq, CEO of Valasys Media, predicts the key B2B marketing trends for 2021.
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    Lavender, a browser extension tool, can help real estate agents write more confident emails and increase their open rates. Here is a report on how it works.
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    Curbside pickup of online orders (also known as BOPAC) spiked during the pandemic. Here is why it should be a critical part of the customer experience, and why it’s going to grow. 
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  • Direct Mail Is The Anti-Email: Opinion
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  • Apple Fixes Privacy Bug In Hearing Study
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    Retailers had a tough year in 2020, and industry events like Fashion Week will be conducted virtually. but many firms are optimistic about the new year. Some will continue to rely on social media and email marketing.
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