Salesforce Essentials is a pared-down version of the Salesforce CRM platform. Here is a review of the product, including both pros and cons. 

Small businesses need a motivating sequence in their email marketing campaigns. Here are the steps they need to take to achieve this tried-and-true goal.

B2B is changing as brands focus on digital and increase their use of AI. Mohammad Tareeq, CEO of Valasys Media, predicts the key B2B marketing trends for 2021.

Lavender, a browser extension tool, can help real estate agents write more confident emails and increase their open rates. Here is a report on how it works.

Curbside pickup of online orders (also known as BOPAC) spiked during the pandemic. Here is why it should be a critical part of the customer experience, and why it’s going to grow. 

American consumers have lost over $211 million in COVID-19-related scams, the Federal Trade Commission reports. And now they stand to lose more as bad actors exploit anticipation over stimulus checks. Here are five common stimulus check scams. 

Email marketers face a great wall — everyone with an email address has a ton of bricks in their inbox. But postal boxes are far from overcrowded — that’s why direct mail is the anti-email. 

Apple allegedly collected historical data on hearing study participants without asking for consent. Apple says the bug has been fixed. 

With multiple touchpoints in play, it is not always easy to attribute sales to email marketing. Here are four common email attribution errors, starting with reliance on offer codes

Retailers had a tough year in 2020, and industry events like Fashion Week will be conducted virtually. but many firms are optimistic about the new year. Some will continue to rely on social media and email marketing.