Letterhead has combined ad sales, paid subscriptions and newsletter content management into a single SaaS product. The firm has strong views on the future of email newsletters. 

GoDaddy prompted a backlash when it sent a fake test email to employees telling them they were getting a holiday bonus. “Though we cannot celebrate together during our annual Holiday Party, we want to show our appreciation and share a $650 one-time Holiday bonus!,” the Dec. 14 email said. There was no such bonus.   

Salesforce CEO Marc Benioff has been named the Business CEO of 2020 by CNN. He was chosen for the adding of Salesforce to Dow Jones Industrial Average, the firm’s acquisition of Slack and its championing of social causes. 

Retailers will continue to accept email benchmarks based on the belief that few improvements can be made in personalization. They should realize that personalization requires integration between customer communication and feedback loops.   

Marketers need to reset their efforts to attain a privacy-based future. TrafficGuard’s Luke Taylor offers input on the next moves as cookies disappear and other changes occur.

Agile brands pivoted quickly into ecommerce solutions and new types of messaging. Here’s what email contributed, based on articles on email published throughout the year. 

Here’s some advice for consumers that might not warm the hearts of marketers: A person can create a “throwaway” email account to help avoid unwanted messaging. Think of it as a “digital landfill for spam.”

Email marketing is no walk in the park — unless you have the right software and are attracting paying customers to your mailing list. Here are seven email marketing lessons that will help you do just what big brands are doing with their email marketing. 

The new year may be the time to reset your email newsletter program. First, realize that newsletters may replace the home page as the new digital AI. And this could be the year that plain-text email will make a comeback. Here are predictions — and tips — for email newsletter publishing in 2021. 

Brands need an editorial calendar to fuel their content marketing. Here are ways to develop a content strategy and not simply wing it.