Email fundraisers put more images into their emails and also use features like accelerated mobile pages during this cycle. Here is a report on a virtual discussion on email style. 

This year’s holiday season poses unusual challenges to email marketers. Here are the issues facing emailers as they head into 2021 — and some solutions.

There are now more than 600 million blogs, and countless people describe themselves as experts — at something. The result is a mountain of bad content. Yet content marketing has synergy with email and social media marketing and offers high ROI. Here’s an analysis of where content marketing went off the track. 

Frequency is one of those email choices that brands have a tough time figuring out. Here is an answer to the question: How many email marketing campaigns should I send in a month?

Marketers make many mistakes when sending emails. Here are 40 ones that prevent firms from connecting with their customers and creating future growth.

Subway customers in the UK have been exposed to an email phishing attack. The emails look like they are tied to Subway’s Subcard loyalty program.

Email signatures are a powerful branding tool. Here is a guide to best practices with examples of well-done email signatures. 

Microsoft Outlook also suffered outage issues on Monday, although not on the scale of Gmail and other Google services. Outlook users had problems signing in. 

Ikea has announced the closing of its print catalog and is now focusing on digital. Here is an analysis of why that makes practical sense.

Brands have bulked up their email lists. But are they making the same mistakes they have made in the past — like sending the same email to all their subscribers? Here are tips on what marketers should do drive sales with their email list this holiday season.