Whatever their goals, B2B brands need to invest in email marketing. Here are tips for running email campaigns — along with examples. 

Slack’s decision to sell to Salesforce for $27.7 billion was a divisive about-face. The company had hoped to remain independent. 

There has been much talk about GDPR. But do marketers understand its provisions — about email and text, to name only two marketing channels? Here is an overview of how to remain GDPR-compliant.   

Transactional emails provide detailed information — they are not sent for marketing purposes. Here is a primer on when and how to use them.

Email subject lines are as important as the products being offered. Here are some subject line tips — and ecommerce examples that are driving clicks and conversions. 

A new year is almost here, and this means opportunities for email marketers. But they should avoid making the same mistakes they made in 2020. Here’s a roster of the worst errors. 

Email has been a pivotal channel for many firms this year as customers and brands both adapt to COVID-19. But the rules remain in play—starting with the need for relevance. Gavin Laugenie, head of strategy and insight at dotdigital, explains why. 

Email can’t be used in B2B the same way it is in B2C. For one thing,B2B products are usually more expensive and customers tend not to buy with the first email. Here are five email marketing for B2B ecommerce companies. 

Google has warned users that their Gmail, Google Photos and Google Drive content could be lost if they fail to follow new storage policies. The new rules were laid out in an email.   

Startups need a content marketing strategy to stand out in 2020. Here are tips on how startups can deliver relevant content in digital channels.