Insights on marketing and technology from Return Path CMO Daniel Incandela
Can-Spam is only one of several rules now being reviewed for possible tossing by the FTC. Have you ever heard of the Picture Tube Rule? That's on the docket, too.
Was this week's cyber attack designed mostly to bring down industrial targets? Kaspersky Labs thinks so.
J.D. Wetherspoons has informed customers that it will no longer market via email.
Top publications have an alternative to paywalls to drive subscriptions: Email marketing.
Retailers risk alienating customers by sending too much email. Here are some suggestions from Retail Touchpoints on how to avoid that.
Can you believe it? Einstein Sentiment, a new offering from Salesforce, allows developers to classify emails and tweets by tone.
Sigstr is offering a new functionality that supports the sending of tailored content.
Email campaigns must be mobile, automated and personalized.
Study finds than 1% of charitable groups in the UK have armed themselves against phishing attacks.