Gap has sent an email offering customers 75% off sales items and 40% of the markdown price. The subject line reads: “The question is…what’s NOT on sale?”

B2B marketers must appeal to four personality types: assertive, amiable, expressive and analytic. Here is a guide on how to write subject lines for each. 

Brands that use email should be aware of trends in the field. Here are 40+ statistics that illustrate the shape of email marketing in 2019.  

Email integrations allow small businesses and salespeople to combine multiple functions to create a whole. Here is an advisory on how they can drive ecommerce and email marketing campaigns. 

A Chief Marketer study found that 42% of B2B respondents plan to increase their Martech budgets this year. But martech spending takes up a larger share of their budgets than video and email marketing. 

Blur, a privacy and password management firm owned by Albine, has experienced a data breach exposing email addresses and names. The company has apologized for the incident. 

 Cold email outreach isn’t for the faint-hearted. But there are tried-and-true best practices. Here is the protocol for launching a prospecting campaign. 

Google scored a legal win when an Illinois federal court threw out a proposed class action suit about alleged violations of the state’s Biometric Information Privacy Act. The action was filed on behalf of Google Photos users. 

Blockchain has a life beyond cryptocurrencies. Some now see it as a means of protecting data, saying it eliminates the common point of failure — the central data repository that cybercriminals target. 

Email marketing legend Seth Godin says brands can’t succeed unless they can answer this question: "If your brand were to disappear tomorrow, who would truly miss you? ...If your podcast didn't go live on its scheduled day, how many people would you hear from?"