Ecommerce brands are making many email marketing mistakes, including doing no email marketing at all. Another is providing little value for the reader. Here are some of the most costly errors. 

Pressure will increase for comprehensive federal privacy regulation in the U.S. in 2019. Here are predictions for how cyber security and privacy policy will evolve. 

Stronger personalization and higher mobile order value are among the trends that should affect email marketing in 2019. Also, brans will expand their loyalty program and use them to gather more customer data.