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B2B Marketers Can Find a Competitive Gain In Omnichannel Marketing

  • ClickZ, Friday, January 22, 2021 10:11 AM

B2B brands need to embrace omnichannel marketing in the wake of COVID-19. That doesn’t mean replacing measurable workhorses like email and content marketing—rather, it requires that brands bring these channels together, along with new ones, and coordinate their marketing. 

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