Acquire, a startup developing a customer communications software platform, has raised $6.4 million in Series A funding. The round was led by Base10 partners.  

The consumer marketing funnel helps brand map up to hundreds of touchpoints. Here is a guide to achieving end-to-end optimization of the marketing funnel.

Can a $99 tool clean up the bottomless email inbox? Hey, the new email service from Basecamp, extends the ability to block senders in services like Gmail to screen them by default. 

Jeetu Patel will join Cisco as SVP and GM of its new Security and Applications business group on Aug. 3. In addition, Cisco has debuted a new cloud security tool. 

Google Meet, Google’s videoconferencing service,  is now live in Gmail for iOS and Android. The Meet tab will appear at the bottom of the main Gmail interface. 

The new email service provider Hey is from the team at Basecamp. Here’s a interview with c-founder David Heinemeier Hansson on why the product is needed in this big-tech environment.

Most email marketers are probably familiar with the CAN-SPAM act. But here is a refresher course for those who need it, along with a list of do’s and don’ts. 

The GDPR is now over two years old. It caused plenty of panic prior to implementation. But research now tells a more positive story. Here’s an analysis. 

AI offers powerful capabilities within ABM platforms to drive sales. Here are five examples that prove AI’s value for B2B marketers.  

Hey, a new email service from Basecamp, is now available in beta. It costs $99 a year, but is said to be a good alternative for people chafing at the ‘stagnation’ of Gmail and Outlook.