Consumers usually respond better to marketing messages with a human tone of voice. That’s true in email and other channels. Here’s how ‘thoughtful marketing’ can be brand differentiator during a crisis. 

Emails may drive consumers to your website. But then what? Finding privacy choices on websites is hard both for customers and experts.

Given social distancing, this is the time for banks to teach customers to communicate via digital. John Oxford of Renasant Ban and Josh Mabus of the Mabus Agency offer tips on how.

Google has warned Google Chrome users about serious graphical issues on macOS. The firm confirmed findings by PiunikaWeb. Many users are angry. 

It’s easy to end up in the spam folder. Here are several ways reasons, starting with lack of consent, or forgetfulness on the part of subscribers that they ever signed up, and ways to deal with these issues. 

Email open rates were up 4% in March and April 2020 over the same period last year. COVID-19 and the lockdown have affected open rates, but there are solid lessons about email marketing in general that brands should take into the future. 

It’s tempting to fall back on familiar free platforms like Outlook or Gmail when sending email campaigns. But email marketing should not be taken lightly. Here’s why you should NOT use Outlook or Gmail.

Text is the most effective marketing channel, far exceeding email in opens. but most retail brands aren’t using it. Here’s a look at why it works. 

IBM Cloud was hit with a widespread service outage on Tuesday. But it is now back up and running, the company says. 

Act-On Software is relaunching with an affordable automation solution. It is one of several martech firms trying to help businesses emerging from Covid-19 shutdowns.