Rented and owned channels are both useful to retailers. Here’s a review by James Glover, CEO of Coherent Path, of the benefits provided by each. Email is part of the mix.  

Customer loss can be devastating for companies offering SaaS products. Here are 10 customer retention strategies, including personalized email marketing.   

As reported, Facebook is testing email marketing tools for business pages. Screenshots were recently posted, along with a notice, saying, “Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place.”

There’s plenty of controversy in the air, so it might seem counter-intuitive to try to raise hackles in a B2B email campaign. But controversy can be exciting and good for business, providing you keep in in check and avoid getting your brand burnt to a crisp. Writer Sam Bocetta explains how. 

UK businesses continue to be bound by GDPR even during the Brexit transition. PECR, a UK implementation of the privacy directive, will continue to be in effect after the UK leaves the union. 

Email security firm INKY Technology Corp. has raised $20 million in Series B funding. The round, led by Insight Partners, brings total financing to $31.6 million. 

There’s a fine line between offering helpful educational content and selling in your email marketing. From 80% to 90% of your messages should address your subscribers’ problems and offer quality solutions. The remainder can be used for selling. 

Google Currents will be made available on July 6, according to an email sent to G Suite administrators. Google+ users will be transitioned to the “updated look and feel.” 

It may sound crazy, but it’s time to stop putting the customer first, according to new research from the McCombs School of Business at the University of Texas at Austin. In the past, successful were less focused on their customers than on the end users of their products—not always the same person.    

Segmenting an email list can be difficult, especially for small businesses. But it can done by deploying analytics and studying customer feedback.  Here are five ways to ensure you are reaching the right people at the right time.