BIMI is a standard that can help emails stand out in the inbox by displaying the company's logo. Here is an overview on the initiative, and how to get on board with it.  

Email deliverability is a challenge, especially for small retail businesses. Here is a refresher on how to get emails into the inbox. 

Brands can improve their ROI with a few email marketing best practices, including segmentation, personalization and choosing the right time to send. Here are seven tips that can help you increase your ROI. 

Several industries, ranging from restaurants to real estate, have been hard hit by the pandemic. The content being put out in thes fields isn’t attracting qualified leads. But it can if they view marketing through the Covid-19 prism. Here are five content marketing action items that can help brands thrive during the pandemic.

Brands can not assume that making access to website conditional on accepting cookies constitutes valid consent. An update from the EU clarifies that it doesn’t. 

Retailers are trying to deliver personalized customer experiences, through email and other means. Tom Treanor, the global head of marketing at Arm Treasure Data, offers tips on how to achieve it. 

Did you know that the word “email checker” generates over 27,000 monthly searches on Google? That’s because firms are looking for ways to validate email addresses. But the average free email checker falls short. Here’s why.   

Communicating with customers is more important than ever. And one way to do this is to send hyper-personalized experiences has allowed brands to tailor messages. Here are three easy strategies for retaining customers in a tough environment. 

Email marketing has several key attributes that give it an advantage Here’s how email stacks up in mobile against SMS.