Around the Net
How To Use Controversy In A B2B Email Campaign
- B2B Marketing, Monday, June 8, 2020 4:48 PM
There’s plenty of controversy in the air, so it might seem counter-intuitive to try to raise hackles in a B2B email campaign. But controversy can be exciting and good for business, providing you keep in in check and avoid getting your brand burnt to a crisp. Writer Sam Bocetta explains how.
