• How Data Drives Better Email Performance
    Email marketers can now look beyond the click for behavioral data that can help establish the customer’s persona. Data for segmentation can come from web and social media traffic, surveys and from in-store actions.  
  • 10 Tips For Christmas Email Marketing
    Christmas emails should reflect the festive spirit of the holiday. In addition, they should offer something extra to recipients. Here’s a list of 10 yuletide email marketing tips.  
  • France Fines Uber For 2016 Data Breach
    France’s data protection agency has fined Uber €400,000 ($460,000) for covering up a 2016 data breach. That breach exposed data 57 million clients and drivers across the globe. 
  • Data Breach Reports, Privacy Complaints On Rise In Europe
    European privacy watchdogs report an increase in data breach reports and privacy complaints. There have been 3,500 reports in Ireland, over 4,600 in Germany, 6,000 in France and 8,000 in the UK.
  • B2B Brand SafeTstep Deploys Marketo To Send Personalized Emails
    SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marketo marketing technology to send automated personalized emails to customers based on their interests and contracts, as part of a larger move into digital sales. The technology integrates with Salesforce CRM and the brand’s website. 
  • Microsoft Cortana Can Now Read Emails To Users
    Microsoft’s personal assistant Cortana can now read emails in the focused inbox to users as they drive. The feature works when the phone is connected to an external Bluetooth connection such a speakers, headphones or the person’s car. 
  • How Email Can Help SEO Campaigns
    Email marketing can boost SEO campaign results. First, brands have to use email to drive qualified traffic to their websites, based on sending tailored content.  
  • Microsoft Offered $10 Gift Cards To Consumers Who Clicked On Email Images
    Consumers who clicked on trees and other images in Microsoft emails during the Black Friday period were brought to pages that offered a $10 gift card. But the deal has expired. 
  • Postal Email Service Used For Fraud, ID Theft, Sources Say
    Criminals are using the U.S. Postal Service’s Informed Delivery service to rack up fraudulent credit card charges, intercept packages and commit identity theft, sources charge. The service sends emails to users with photos of the day’s mail before it is delivered. 
  • What Happened In Email Marketing In 2018
    There were several changes in email marketing this year, from updates in Gmail to increased mobile engagement. Here is a list of the developments. 
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