Email marketers can now look beyond the click for behavioral data that can help establish the customer’s persona. Data for segmentation can come from web and social media traffic, surveys and from in-store actions.  

Christmas emails should reflect the festive spirit of the holiday. In addition, they should offer something extra to recipients. Here’s a list of 10 yuletide email marketing tips.  

France’s data protection agency has fined Uber €400,000 ($460,000) for covering up a 2016 data breach. That breach exposed data 57 million clients and drivers across the globe. 

European privacy watchdogs report an increase in data breach reports and privacy complaints. There have been 3,500 reports in Ireland, over 4,600 in Germany, 6,000 in France and 8,000 in the UK.

SafeTstep, a B2B brand that offers slip-resistant work shoes, is using Marketo marketing technology to send automated personalized emails to customers based on their interests and contracts, as part of a larger move into digital sales. The technology integrates with Salesforce CRM and the brand’s website. 

Microsoft’s personal assistant Cortana can now read emails in the focused inbox to users as they drive. The feature works when the phone is connected to an external Bluetooth connection such a speakers, headphones or the person’s car. 

Email marketing can boost SEO campaign results. First, brands have to use email to drive qualified traffic to their websites, based on sending tailored content.  

Consumers who clicked on trees and other images in Microsoft emails during the Black Friday period were brought to pages that offered a $10 gift card. But the deal has expired. 

Criminals are using the U.S. Postal Service’s Informed Delivery service to rack up fraudulent credit card charges, intercept packages and commit identity theft, sources charge. The service sends emails to users with photos of the day’s mail before it is delivered. 

There were several changes in email marketing this year, from updates in Gmail to increased mobile engagement. Here is a list of the developments.