Email is one of the most personal channels -- and that's all the more reason to avoid common mistakes such as the failure to send a welcome email and not having a fixed sending schedule.  

SMS authentication is not the email protection device that it once was. Certa Lab reports that the Iranian group "Charming Kitten" recently hacked Gmail and Yahoo email addresses, although SMS was turned on.  

Activewear marketer Fierce and Regal sends seasonal emails and provides personalized experiences in mobile and other channels. Founder Margi Gad explains the company’s strategy. 

Facebook did not notify data protection authorities of its latest breach for nearly two months. This shows that GDPR is more limited than the public understands.  

The European Union’s General Data Protection Regulation took effect on May 25. Here’s how the GDPR has changed data privacy this year. 

Gmail is rolling out a useful function called Hangouts Chats, a Google messaging platform. Here’s why this new feature can help users. 

Alexa’s new email features will not kill email marketing. Like many other threats to the channel, they will actually empower brands that rely on email.

Adobe CEO Shantanu Narayen claims Adobe is “the only one-stop shop for both consumer- and business-facing enterprises,” following its acquisitions of Marketo and Magento Commerce. He made the comments on Thursday on CNBC. 

There are wrong and right ways to send emails. Spam emails alienate people, intelligently done automated emails attract. Here is how to achieve the latter. 

Iranian hackers bypassed two-factor authentication protections from services such as Gmail and Yahoo Mail to launch a phishing campaign against U.S. government officials, journalists and others. The report came rom security firm Certfa Lab.