A group of 15 Senators have introduced a privacy bill they call the Data Care Act. It would be enforced by the FTC, and prohibit the use of data in ways that would harm consumers. 

Email marketing is now older than many of the people now working in it. But companies continue to use it to reach customers. Here is a historical perspective on where email marketing has been — and where it may be going. 

A U.S. official says that Marriott’s data breach is the work of hackers working for China’s main intelligence agency. Data was exposed on up to 500 million guests. 

Spam filters are the only barriers between email marketers and the inbox. Thus, emails must meet the spam filter’s criteria to make their way in. Here is a report on how to achieve it.

Small business owners in the UK are still clueless about GDPR, according to a study by Aon. Of 1,000 surveyed, more than half are confused, and many have made mistakes that could lead to harsh fines.  

Adobe is trying to fill several leadership roles in its M&A team to help integrate acquisitions. This follows its high-ticket purchases of Marketo and Magento.

Small retail shops shouldn’t limit themselves to serving only familiar faces. Email can help them build credibility and visibility and increase traffic. Here is how. 

SendGrid Inc. has been sued by a shareholder over its $2 billion acquisition by Twilio. The proposed class action is on file with the Colorado federal court. 

Email platforms are among the three martech investments being planned by CMOs, according to a study by Gartner. The others are web content management and digital marketing analytics platforms. But Ewan McIntyre, the author of the report, warns that these systems are costly, and advises caution. 

Verizon Communications Inc. has reduced the value of its AOL and Yahoo purchases by $4.6 billion. It now stands at $5 billion. Oath, formerly the brand name or the group, was the vision of ex-CEO Tim Armstrong, Bloomberg writes.