Several large retailers in the UK could be breaking GDPR rules with their email receipts to shoppers. They include Topshop, Clarks, Gap, New Look, Dorothy Perkins, Arcadia Group (Miss Selfridge, Outfit, Burton), Schuh, Mothercare, Halfords, Currys PC World and Nike, according to the consumer group Which?. 

Mailchimp revenue grew to $600 million this year, up from $525 million in 2017. It attributes this growth partly to its effort to detach itself from its “email-centric” reputation. Here is an interview with CEO Ben Chestnut. 

A criminal group has launched a spear-phishing email campaign against large retail and restaurant chains. The emails, which started around November 15, were made to appear as if they came from a Ricoh copier.

There are many metrics that can help brands create a perfect email marketing strategy. Here’s one that is often missed but can level the playing field: the click-to-open rate. 

Marriott sent a email to guests over the weekend about its massive security breach. Here is a transcript.  

Marketo has announced a Certified Associate credential for entry-level marketers. Candidates must pass an online exam on such topics as marketing automation and email campaign management.   

Millennials are no longer the youngest marketing cohort — in fact, most are probably in the 26-42 age category. They now have the job of marketing to Gen Z. Here’s how they are going about it.

Marketers wonder if and how they should contact people who have unsubscribed. The first step is to identify those who are still interested.

Essential Products, a startup run by Android developer Andy Rubin, has acquired CloudMagic, an India-based email startup. That firm had closed its email app Newton Mail earlier this year. 

Campaign Monitor’s Shane Phair argues that GDPR saved email marketing. Marketers are substituting volume for engagement as a key metric, Phair says.