Transactional emails drive the highest engagement for hotels, according to a benchmark report by Revinate. Confirmation and modification emails do the best, followed by welcome emails.  

Yahoo Mail is down for many users. Some have gone on to social media channels to say the service is not working. 

The first GDPR enforcement action was not for a data breach. Portugal’s privacy regulator has fined a major hospital  €400,000 for allowing too staffers to view patient data.

Simple errors can ruin an email marketing campaign and irritate subscribers. The solution is to do a QA test before hitting the “Send” button. Here’s how. 

Despite several actions against Google and other tech giants, the impact of GDPR in the U.S. is still not certain. Many U.S. firms reportedly are doing the bare minimum to comply. 

B2B marketers should move from an email marketing strategy to an omnichannel approach built on automation. A Forrester report explains why.  

Disappointing email results can be caused by failure to engage subscribers. The problems include email deluge, low-value content and lack of personalization.

Marriott International Inc. has been hit with at least a dozen class action lawsuits in U.S. federal and Canadian courts following a massive data breach. Plaintiffs said their privacy was violated.

Quora, the information sharing website, has suffered a data breach affecting 100 million users. The “unauthorized access to one of our systems by a malicious third party,” exposed email addresses, names and encrypted passwords.  

Cold email campaigns work when properly done. Firms need technology, buyer personas and a solid strategy.