Around the Net
Personalization Increases Clicks & Conversions: Formstack
- Skift, Wednesday, January 28, 2015 12:19 PM
In a piece exploring the role of personalization in hotel emails, Skift revealed that personalization leads to more effective marketing. In fact, according to data management firm Formstack, companies that know how to use personalized marketing effectively are seeing an average 19 percent lift in sales. Personalized emails also have a 25 percent higher open rate and a 51 percent higher click rate.
