Some brands are exploiting the COVID-19 crisis with shameful emails. What they should be doing is letting their customers know that they put them first. Here are some tips on how to do that in your email marketing.

The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how their teams are helping the local community.  

Contact information including 300 email addresses was exposed on Covid-19 coronavirus contact tracers following an error at outsourcing company Serco. The firm has apologized for the incident.

Gmail users are now able to hide Google Meet in their  Gmail sidebar. Google Meet’s appearance in the  sidebar had annoyed some account holders because it reduced how many folders and labels could be viewed. 

An old email scam is rearing its ugly head again. Sextortion artists tell intended victims “We hacked your computer, turned on the webcam, and videotaped you watching pornography.” Actually, they haven’t caught anyone doing anything, but they demand money to prevent exposure.  

Many small businesses have not yet tried email marketing to engage with customers and drive sales. Here is a primer on email marketing, explaining what it is and how SMBs can use it.

Direct-to-consumer brands, unable to gain exposure through big retail chains, are using email, social media and other channels to engage with customers. For example, Lunya, a direct-to-consumer sleepwear brand, sent emails featuring interviews with team members.

Managed service providers (MSPs) may be losing revenue due to the COVID-19 pandemic lockdown. But their IT services are indispensable for many firms. They can cross-sell and upsell their services, incorporating email marketing, social media and other channels. 

What’s the best time to send a marketing email? That depends on several factors. But data from Campaign Monitor shows that Mondays and Fridays tend to not perform well. 

With gardening centers opening up in the UK, B&Q has sent out a May 15 newsletter with the subject line “Make your garden your biggest escape this weekend.” Here’s more on the campaign.