One in ten British employees working at home are not GDPR compliant, according to a report by ILUX. And two thirds feel they haven’t received sufficient support from business owners. 

Email is an underrated marketing channel. But it still works, producing an average return of $42 for each dollar spent on it. Joshua Chin, CEO of Chronos Agency, shares five tips on how to build an email list and reach customers during a recession. 

Consumers may have differing views as states ease their COVID-19 restrictions. And brands must be careful not to disenfranchise any of them. Ryan Phelan offers tips on how to tailor your messaging for each channel and group of customers. 

Retailers should re-engage their customers with email series triggered by events such as shopping cart abandonment, and with tailored replenishment offers. Here are five ecommerce changes that can help brands engage customers during the pandemic. 

Paid advertising has been rated as the least successful channel by marketers in the U.S., UK and Ireland. What is working? Email. Here are a few email strategies that you may have forgotten. 

Ecommerce retailers can drive sales by engaging customer email marketing, content marketing and SEO. Here is an advisory on how to use the three channels together. 

Like many email senders, auto dealers rely on automation and technology — or they should. Here are six email marketing tips to help dealers get more out of their email marketing.

Here are four platforms that can help you drive website visits and sales with your marketing emails. Digital marketing coach Susan Gilbert describes these tools and offers advice on how to use them. 

Hubspot has determined that email volume and open rates have risen during the COVID-19 pandemic. Here is an analysis of this phenomenon, along with tips on how to navigate this ever-changing situation. 

Here’s how one marketing executive is spending his days during the pandemic. Christian Kinnear, managing director EMEA for Hubspot, works from home and spends part of his day caring for his young son. Kinnear offers an overview of what is happening to brands in the crisis.