Email processor SendGrid has changed its on-premise architecture to enable it to run more of its workloads on Amazon Web Services (AWS). The company sends more than 30 billion emails per month. Here’s the full story of how the company made the change.  

Retailers are facing severe challenges-some have even called it an “apocalypse.” But email marketing is a proven tactic that can help them reach—and hold—customers. 

Breitbart the arch-conservative media outlet, is carrying an add in its email newsletter for “high-risk niche digital currencies,” according to Motherboard. An email edition sent on Tuesday tells subscribers that “The cryptocurrency market is RED HOT."

Segment.io Inc. is offering a feature called Personas to help clients synthesize customer data into profiles that can fuel personalization It can fuel email marketing, advertising and social media.

Email, so accessible around the world, has left businesses open to attack. But there’s a tool to address the problem—and it’s time for to shift from its “default mode of not authenticating emails to authenticating them,” TechCrunch writes. 

Some email marketers create their own templates. But others deploy ready to use custom versions. Here are the pros and cons of using custom templates—and how to get the most out of them if you do. 

Reflektion, a provider of an AI-driven customer engagement platform, has raised $12 million in financing led by German businessman Hasso Plattner. Also participating were existing investors including Battery Ventures and Clear Ventures. 

A study by NIT Security found that 39% of European respondents identified the General Data Protection Regulation (GDPR0 as a business risk. But many don’t understand the GDPR’s implications. 

Many companies are moving to cloud-based email services. But cloud-based email is far from perfect, and can introduce significant vulnerabilities and risk into a company. 

Brands planning their holiday emails have one key resource: Data. Understanding past behavior is the “easiest and most crucial step in your marketing strategy,” MarketingProfs states. Once you have it, focus on grabbing attention.