Google has decided to disclose how much data it is collecting on people who use Gmail on their iPhones. The amount is shocking, one observer argues.
Everlytic, a South Africa-based provider of email messaging and other services, is seeking to partner with other businesses and agencies throughout Africa, the UK, Western Europe and Scandinavia.
Phishing artists are now sending a combined 3 billion emails per day. They spoof the sender identity in the “from” field to lure intended victims into opening the emails.
Google will refrain from making FLoC (Federated Learning Of Cohorts) tests available in countries governed by GDPR due to concern that they may violate the law. The specific issue is who the data controller will be -- and who will serve as the data processor. However, it may make FLoC testing available at a later date.
Many B2B companies have implemented customer data platforms over the past year. Red Hat’s Joel Eaton explains how CDPs bridge the gap between marketing sales.
Gmail, Google Pay and other apps have been crashing on Android phones. Google’s Workspace Status Dashboard says the company is aware of the problem.
Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.
Everyone knows what an email open rate is, right? Some small businesses may not be as tuned into that metric as they should. Here is a primer on email open rates and how to track them.
Companies need strong password policies to remain compliant with GDPR. Here are suggestions that can help firms struggling with this issue.
Email marketing strategies are all well and good — if you know what you’re trying to achieve. Here is a lineup of the types of emails you may send, and tips on planning your strategy.