Ecommerce start Yotpo has raised $230 million in Series F funding. This brings its total valuation to $1.4 billion.

Many email marketing software providers provide email templates. Here is a review of six, including those of Mailchimp, Constant Contact, Benchmark Email, Sendinblue, ConverKit and ActiveCampaign.

The way to be compassionate  in email is to protect other people’s inboxes rather than your own. Here are the rules of email etiquette, from Harvard Business Review. 

It may be time for you to say goodbye to inactive subscribers who hurt the quality of your list. But how? Here is a guide to separating from inactives while segmenting them into groups that you can target for win-back campaigns. 

California has added new rules under the CCPA that would prohibit the use of dark patterns. These widespread tricks frustrate or delay people from opting out of the sale of personal information. Privacy Options will also be instituted.

Apple and Facebook are in a Cold War regarding data tracking and consumer privacy.  The time is up for tech firms that have been sitting on the sidelines: They have to decide which side they are on. 

Financial service marketers have to be accurate and compliant. That doesn’t mean their email marketing has to be boring. Retail banks should send emails that are simple — and fun. 

Email signatures are a marketing tool — at least for 62% of the firms in a recent survey. Here is a guide to using email signatures in your outgoing messaging.

Email, although, 50 years old, remains a robust marketing tool. Here is an analysis of why email is at the very core of digital marketing. 

Are you not seeing sales from your email marketing? Here are some critical elements to look at when trying to rev up your email program.