Email marketers must comply with a plethora of privacy bills from state to state and country to country. Here are the issues they face, ranging from the GDPR to the CCPA. 

Salesforce is grooming COO Bret Taylor to succeed Marc Benioff as CEO, a report states. Benioff could become executive chairman. 

Slack was supposed to streamline office communication and not require that people keep their Gmail open at all times. But there was a downside to that: team burnout. Here is an analysis of why Slack is the right tool for the wrong way to work.

Community banks have an important tool at their disposal: Email marketing. They can use it in many forms—onboarding series, email newsletters, e-statements. Here’s a guide to how.  

Microsoft is adding support for external email message tags to its cloud-based email service in an effort to boost its phishing protection. Exchange Online administrators can have all emails from external senders tagged.  

Emojis once had no place in Outlook business emails, but those days are over. Here is a guide to placing them in Outlook.  

Wineries doubled the number of emails they sent after the COVID-19 pandemic caused restaurants and tasting rooms to shut down. But conversions fell by 50%, although they are still high. 

Alternative email company Hey is offering a new service called Hey World. It would allow users to create blogs and newsletters from their emails. 

Constellation Brands, wholesaler of beer and wine brands, is using DTC tactics to become omnichannel. Constellation’s Jon Troutman describes the evolution. 

Buyer personas are semi-fictional representations of a brand’s target audience. Here’s how they can be generated — and applied — in email marketing