• Cross-Border Privacy Compliance For Email Marketers
    Email marketers must comply with a plethora of privacy bills from state to state and country to country. Here are the issues they face, ranging from the GDPR to the CCPA. 
  • Will Taylor Take Over From Benioff At Salesforce?
    Salesforce is grooming COO Bret Taylor to succeed Marc Benioff as CEO, a report states. Benioff could become executive chairman. 
  • Why Slack Is The Wrong Way To Work
    Slack was supposed to streamline office communication and not require that people keep their Gmail open at all times. But there was a downside to that: team burnout. Here is an analysis of why Slack is the right tool for the wrong way to work.
  • Email Marketing Strategies For Community Banks
    Community banks have an important tool at their disposal: Email marketing. They can use it in many forms—onboarding series, email newsletters, e-statements. Here’s a guide to how.  
  • Microsoft Strengthens Phishing Protections
    Microsoft is adding support for external email message tags to its cloud-based email service in an effort to boost its phishing protection. Exchange Online administrators can have all emails from external senders tagged.  
  • How To Use Emojis In Outlook Emails
    Emojis once had no place in Outlook business emails, but those days are over. Here is a guide to placing them in Outlook.  
  • Wineries Sent More Email After Pandemic, But Conversions Fell
    Wineries doubled the number of emails they sent after the COVID-19 pandemic caused restaurants and tasting rooms to shut down. But conversions fell by 50%, although they are still high. 
  • Hey Launches Service For Blog And Newsletter Creation
    Alternative email company Hey is offering a new service called Hey World. It would allow users to create blogs and newsletters from their emails. 
  • Constellation Brands Expands Into Omnichannel
    Constellation Brands, wholesaler of beer and wine brands, is using DTC tactics to become omnichannel. Constellation’s Jon Troutman describes the evolution. 
  • Buying Personas And Email Marketing
    Buyer personas are semi-fictional representations of a brand’s target audience. Here’s how they can be generated — and applied — in email marketing
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