Many Gmail users want to use Microsoft Outlook or Apple Mail instead of Google’s email client. Google has responded with several “under the hood” changes to Gmail.    

An email marketing campaign is a series of emails a brand uses to speak with current and potential customers. But you have to know your audience, and have the right email tools in place. Here are seven tips for small businesses on how to conduct email campaigns.

A security vendor has found almost 1.5 billion breached log-in combos. Part of the problem is that password reuse now stands at 60% across multiple accounts. And the total is 87% for .gov emails.   

Email is only as good as its sequencing. Here are ways to build a winning sequencing strategy, starting with email marketing automation. 

Microsoft will allow users of its Azure Active Directory to ditch passwords in favor of biometrics when securing work accounts, the firm announced Tuesday at its annual conference. Azure Active Directory is Microsoft’s cloud authentication platform.   

Email marketing allows small businesses to grow revenue and engage with customers. But SMBs need the right software platform—one that blends seamlessly with their CRM. Here is a guide to choosing email marketing software—and a list of possible choices. 

The redesigned Google Chat has been rolled out for free accounts and is now part of Gmail. Google is migrating classic Hangouts users to the free version of Chat.  

Brands have to define their target audience before they can launch an email marketing campaign. For that, they need AI and Big Data. Here is a guide to the strategies they can employ to define their targets.