YourStory.com
A primer on the steps you can take to connect with customers and prospects via email. It starts with segmentation.
Business Insider
An email fail led Google to suspect Uber was copy its self-driving car technology, Business Insider reports.
MarketingSherpa
Unhappy consumers will most likely disengage with a company by ignoring its print ads. But 50% say they always unsubscribe from email, and 17% sometimes do so, according to a study by MarketingSherpa.
Essential Retail
Only 3% of UK retail CEOs are making a profit from transforming their digital businesses, a global survey of 350 businesses shows.
San Antonio Business Journal
Mailgun Technologies Inc., an email delivery service, has spun itself off from Rackspace Hosting Inc. in a $50 million deal, the firm said.
Associations Now
A direct mail vendor is using email techniques, including web page coding, to send personalized post-cards.
Business2Community.com
When a prospect fails to respond to an email, it doesn't always mean they're not interested. It may be time for a follow-up phone call or email.
MarketingProfs
Roughly 1.7 billion people now check email on their mobile devices. But they convert more quickly on desktop than they do via mobile.
TechCrunch
Mailgun, an email delivery service, will be spun off from Rackspace, which acquired it in 2012. In addition, Mailgun has raised $50 million in new financing.
Information Security Buzz
A new report from the Kaspersky Lab shows that 20% of all spam emails distributed Trojan Ransomware in the last quarter of 2016.