Univision Agrees To Use Rentrak Data

  • September 13, 2012

Univision Communications, the biggest Spanish-language broadcaster in the U.S., has signed a contract to begin utilizing digital set-top TV ratings data from Nielsen rival Rentrak.

The deal covers both Univision’s broadcast and cable networks, including flagship Univision, TeleFutura, Galavisión, Univision Deportes, Univision tlnovelas, ForoTV,  Bandamax, De Película, Película Clásico, Clásico TV, Ritmoson and Telehit.

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