• by Jack Loechner , Staff Writer, October 5, 2003

Travel Plans Outnumber Automotive Inquiries

According to the latest release of Nielsen//NetRatings data, travel destination sites on the web did better than auto sites during the third week in September, in spite of school and hurricanes!

Top 10 Online Travel Destinations

	Unique Audience (000)	Active Reach (%)
MapQuest	4,601	4.71
Expedia	2,231	2.28
Orbitz.com	1,819	1.86
Travelocity	1,740	1.78
Yahoo! Travel	1,061	1.08
Southwest Airlines	1,025	1.05
AOL Travel	886	0.91
Hotels.com	791	0.81
Cheap Tickets	778	0.8

Top 10 Online Automotive Destinations

	Unique Audience (000)	Active Reach (%)
eBay Motors	2,806	2.87
MSN Autos	864	0.88
Kelley Blue Book	676	0.69
AutoTrader.com	643	0.66
Ford	409	0.42
AOL Auto	400	0.41
Cars.com	375	0.38
Edmunds.com	324	0.33
jcwhitney.com	315	0.32
carsdirect.com	314	0.32

Source: Nielsen//NetRatings
Week ending Sep. 21, 2003
US, Home