Correction: AdRoll's ROI On Facebook Exchange

  • September 13, 2012

For the Sept. 13  Online Media Daily article "Ad Firm Touts Results On Facebook Exchange," the 16x ROI cited for AdRoll's 60 campaigns since June is what AdRoll customers are seeing on standard FBX campaigns ($16 return for every $1 spent on a campaign). It is not compared to other Facebook advertising of any kind. The FBX ads can run on the right side of Facebook pages, just like other types of Facebook ads.

1 comment about "Correction: AdRoll's ROI On Facebook Exchange".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, September 13, 2012 at 6:23 p.m.

    Thank you for the correction. Could you please point me at the results of the 60 campaigns? $16 back for every buck I spend? Hmmmm.

Next story loading loading..