• Business Insider, Thursday, September 13, 2012 11:59 AM

Has Facebook lost its cool factor? Evercore analyst Ken Sena thinks so, and has the numbers to back it up. Under the headline, “Accelerating U.S. traffic declines and younger demo exodus create fundamental concerns,” Sena reports: “U.S. comScore data show [August] time spent down 12% pro forma … y/y … primarily attributed to age groups 12-17 and 18-24, which declined 42% and 25%, respectively.” Of course, as Business Insider notes, “The silver lining is called "Instagram" -- which Facebook recently bought, and, last time we checked, is still sufficiently cool.
 

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