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Giving "Big Data" A Human Face

Despite its profound impact on online marketing and other industries, “big data” is a difficult concept to conceptualize. “Massive rivers of digital information are a snooze, visually,” admits The New York Times’ Bits blog. Enter photographer Rick Smolan and his latest project, “The Human Face of Big Data.” As Bit reports, the effort “focuses on how data, smart software, sensors and computing are opening the door to all sorts of new uses in science, business, health, energy and water conservation … and the pictures are mostly of the people doing that work or those being affected.”

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