Eyeblaster Adds Features

  • October 26, 2004
Rich media provider Eyeblaster added new features to its existing rich media suite yesterday. The new features include behavioral marketing tools, which track and then adapt to user's tendencies; support for software, which lets clients incorporate real-time data into their advertising; and a program to simplify the implementation of these and other advanced features. Also on offer is a new scrolling banner format and additional enhancements intended to ease the delivery of video across advertising formats.
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