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Search Marketers Must Learn Content Optimization

  • SEOmoz, Wednesday, September 19, 2012 2:45 PM

The devaluation of low-quality links increases the need for better content marketing, but search engine optimization professionals need to tweak strategies to accommodate the shift. Kieran Flanagan provides tips, suggesting that marketers focus on attracting links, rather than building them. Share free valuable content to attract potential customers -- but the strategy will differ depending on where the campaign resides in the funnel, he explains.


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