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The 'So' Search Engine Domain

That's what execs at a Chinese search engine, Qihoo 360, must have been thinking when the company paid million of dollars for the domain name. Techinasia.com reports that Qihoo CEO Zhou Hongyi explained that aside from So.com being a short and easy URL to remember, "'S' stands for 'safe' and 'O' stands for 'open' in English." It follows Qihoo's strategy, which began as an anti-virus business focused mainly on selling and promoting security.

Read the whole story at Techinasia »

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