• Buzzfeed, Friday, September 21, 2012 10:46 AM

Facebook is reportedly cooling to the "passive sharing" pioneered by apps from The Washington Post, The Wall Street Journal, and SocialCam, which automatically share users’ activity on Facebook. “Facebook moving away from passive sharing on Open Graph, [Facebook's Manager of Media Partnerships] Andy Mitchell says,” Liz Heron, director of social media and engagement at The Wall Street Journal, tweeted Thursday. As BuzzFeed reports, Mitchell made the statement in front of a panel of journalists and fellow Facebook employees. In a statement to BuzzFeed, however, Facebook says it isn’t giving up on so-called “frictionless” news apps.
 

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