Like many a tech titan before it, Twitter is trying to strengthen its ties with the entertainment industry. To that end, the microblogging leader is reportedly interviewing some well-known media
players for its board of directors. “One of the top director candidates is well-regarded Hollywood exec Peter Chernin,” AllThingsD reports, citing sources. If he signs on, Chernin would
compliment Twitter’s evolution as a “consumption-based media company, where some 40% of its user base read and consume content rather than create it,” AllThingsD explains.