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Finances Bring U-turn In Murdoch's Google War

  • The Drum, Wednesday, September 26, 2012 2:59 PM

Australian media mogul Rupert Murdoch has conceded defeat in a long running and bitter battle with Google, over fears that his newspapers are haemorrhaging readers as they do not appear in the search engines rankings. Murdoch initially instructed News Corporation to withdraw articles from its staple of quality papers; such as The Times, from appearing in the listings after branding the internet giant as a ‘parasite’ and ‘content kleptomaniac’.

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