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Search Ad Lessons Learned From Scaling Up A Company

  • SEOmoz, Friday, September 28, 2012 2:25 PM

Rand Fishkin compares scaling up a company's employee count to increasing the scope of a search ad campaign, and  reflects on the similarities. He takes us through productivity and features, and culture and people to highlight a company's growth. Fishkin also discusses the challenges of failure, which are inevitable. Deal with it, fix it, and move on.

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