Historians attribute Bill Clinton’s successful run for the White House to “soccer moms.” Today, these mothers of influence can be found online on Facebook, Pinterest and Instagram. With mothers numbering over 82 million in the U.S., it’s no surprise that both Ann Romney and Michelle Obama made an effort to appeal to voting mothers during their national convention speeches. We recently polled over 1,000 mom influencers about their thoughts on the election, candidates and issues.
Social Media Moms
How often do moms discuss the election, candidates or political issues with other moms? More importantly, where and how are the conversations taking place? While traditional media remain a top choice as a source of information, Facebook and social media are the top choices for discussing politics and sharing opinions. The survey responses point to the increasing influence of social media on moms who love to communicate with each other.
Issues Important to Moms
Whether on Facebook or on the playground, Moms have specific issues that resonate with them when deciding who gets their votes. Not surprisingly, the majority of moms – 53% - responded that once they have children, they start paying more attention to issues that affect their families.
For Better or Worse
What do Moms think about current politics, their personal situation and the future?
With an almost even split of Democrat and Republican moms (31% each), 20% Independent and 18% swing voters who vote across party lines, most moms already know their November choice. Over 88% of moms surveyed intend to vote in the election, with 74% indicating that they have decided who will receive their vote.
And, finally, on the lighter side of the issues, the attire of Michelle Obama and Ann Romney became the much-talked-about topic after the convention speeches. Just over 52% of moms would choose to wear Obama’s dress and 48% would wear Romney’s dress. Almost 37% of moms relate more to Michelle Obama, while 22% relate to Ann Romney.
No one can accurately predict the outcome of November’s election however one thing is for sure, U.S. moms will play a major part in who wins the campaign.