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Readers Save Berlin-based Newspaper
- The Guardian , Tuesday, October 2, 2012 12:19 PM
To paywall or not to paywall: it's a question that plagues the media. At its heart is a debate about whether your readers are your customers – or your product, to be sold to advertisers. At Die Tageszeitung, a newspaper based in Berlin, they look at it differently. Its readers are its owners. Quite literally, in fact. Taz – as the paper is nicknamed – is owned by a co-operative of 12,000 readers. Taz was founded in 1979 by west Germans disenfranchised by the conservative mainstream media and it is a leftwing paper.
